This is what skin confidence looks like - Kandice's Story.

Meet Kandice.

She’s a real 47 Skin customer, whose life and confidence have been transformed - just like every single person you’ll see in our advertising.

When Kandice first saw her face on a giant billboard - makeup-free and glowing - she could hardly believe it. “Oh my gosh, I’m on a billboard! I can’t believe it. I feel amazing… I feel overwhelmed, to be honest, because that’s me in my bare skin. It’s daunting, but I feel happy within myself and I feel proud of myself.”

That pride came after years of struggle. Kandice had battled with breakouts, blemishes, hyperpigmentation and dark marks that affected her confidence.

From self-doubt to self-love.
“It hasn’t always been easy being someone who’s suffered with hyperpigmentation and dark marks and spots,” she recalls. “When my skin was at its worst, it wasn’t great to look at. It was rough and uneven and it made me feel quite bad.”

There were moments she admits she wouldn’t have felt brave enough to show her skin publicly. “When my skin was at its worst, I don’t think I would have considered being on a billboard in the middle of London.”

That changed when she discovered 47 Skin. The product she calls her “holy grail” is the Anti-Blemish & Scar Repair Serum. It’s the Serum that transformed our founder’s skin, and it had the same results for Kandice. 

“Since using it, my dark marks have virtually gone. I’ve never come across Silver Chitoderm® before and I honestly think that was the one ingredient that helped bring my skin back to life.”

Proudly unfiltered.
Now, standing in front of her billboard, Kandice sees more than just an image - she sees her journey. “I’ve embraced my skin at its worst and now I can embrace my skin at its best. Having skin confidence means I can go out without wearing makeup, still feel myself, still feel happy and still feel proud. 47 Skin gave me the support and confidence to do that.”

We’ll always be about real people, real results.
This campaign captures the spirit of what we’ll always be about at 47 Skin - showing the skin journeys of real people. Acknowledging the hard times - when you feel underconfident, frustrated and ready to give up - is something we’ll never shy away from.

By sharing our customers’ stories, we’re sending a message: the journey isn’t always easy, but skin confidence is possible and we’re going to keep on celebrating it.